LAS VEGAS (Oct. 29, 2021) – For Halloween weekend, John Force and PEAK Antifreeze and Coolant are throwing it back to Force’s roots. The 16-time world champion will run a modified paint scheme on his PEAK Chevrolet Camaro at the Dodge//SRT NHRA Nationals at The Strip at Las Vegas Motor Speedway. On the side of the blue PEAK Camaro that has won three events and earned three No. 1 qualifiers in the NHRA Camping World Drag Racing Series 2021 season, will be the signature John “Brute” Force fist.
“It’s where I came from. I’ve always had a dream that someday I’d bring back the history of my cars. I have them all here in my museum,” Force said. “This is just a small throwback to something that is really important to me, my history, and I’m happy PEAK and Old World Industries wanted to be involved. I think maybe there will be more to come down the road.”
“This event in Las Vegas has a reputation for special driver & crew themes,” said Brian Bohlander, Old World Industries Director of Marketing, Sports & Partnership. “John’s fans and our customers have been asking for ‘Brute Force’ so we’re giving them what they want and this weekend is the perfect time to do it.”
Force first drove a “Brute Force”-branded car, a Chevy Vega, in Australia from 1975-76 and came back in to the states to run on the match race circuit. In 1978, Force would qualify for his first NHRA national event in a “Brute Force” Chevy Vega at the Winston World Finals at Ontario Motor Speedway on October 8th.
Force will run the John “Brute” Force PEAK Antifreeze and Coolant Chevrolet Camaro exclusively for the final two events in the NHRA Countdown to the Championship. At the Auto Club Finals at Pomona, the Brute Force fist will be accompanied with another PEAK promotion, the PEAK Squad hood featuring 100 names from fans who entered across PEAK’s social platforms.